In any business, the impression you make on the customer or client is paramount to your success. Branding your company is also key, and, making company brochures available to interested parties is one way to do just that.

Displaying your brochures in a sloppy way, however, can have a negative impact on your company’s image. With so much effort put into the appearance of your literature, it helps if you can create an amazing display with minimal effort. Why wouldn’t you display your literature on a stand that is not only suited to your needs but also looks fantastic?

Whether displaying your literature at a show or in an office, it is not just about how many brochures your display stand can hold. There are many factors you should consider when choosing a brochure rack for your exhibition, conference room, or office.

CONSIDER YOUR NEEDS

Where do you display your brochures? If you are often on the road, using a rack at trade shows and exhibitions, consider purchasing a high -quality collapsible rack. There is no reason to settle for a fixed display just because it looks good. Remember fixed displays can be bulky, difficult to store, and hard to transport. In the end, they may look good, but they may not be practical.

On the other hand, don’t compromise quality and appearance to get a display that is mobile. Sacrificing either could cause problems and frustration. It’s possible to have a high quality brochure rack that is functional and aesthetically pleasing. Picking the right rack will make your brochures look great and save you headaches down the road.

STATIONARY RACK

If you don’t travel to different locations for exhibitions, a folding brochure holder probably isn’t necessary. When you’re just looking to catch the attention of buyers, it makes sense to use a tall, striking display stand. Make sure your stationary brochure racks have durable frames so they can be used over a long period of time. Any weight rack should be fine for your literature, and a flat base will make the display stable and less prone to fall.

PORTABLE RACK

Having a reliable portable literature rack for use at exhibitions, conferences, or shows can make your life much easier. Ultimately you want to be able to pop the display stand right into the car without worrying about storage or special transport. For a successful display that is easy to handle, you should be able to transport the brochure holder to different shows in a compact carry case and erect the display in seconds.

When you have spent time and energy creating brochures, you want to make sure that they are presented well. Choose a stationary rack, a portable rack, or some combination of the two. Be flexible and unexpected with the way you show off your brochures. You may find you achieve unexpected results.

No matter what your business, appearance is important. Cluttered, disorganized display units have a repelling effect on the customer, while an uncluttered, neatly arranged counter display is a visual treat. A neatly arranged unit enhances the impact a product has on the customer.

When a visitor arrives in a shop or a store, the counter display units make an important statement. This first impression can be good or bad and may be influenced by the state and style of the counter display along with the arrangement of the displayed items. It speaks volumes about your creativity, efficiency, and the attention you give to these necessary details. Carefully consider the options available in the market before deciding on one.

Cater to your clientèle

When selecting your store displays, keep in mind the type of messages you are sending to your customers. You can use cardboard easel displays in a convenience store, discount store, or fashion aimed at younger demographics. These types of counter-top displays can be great in the right setting and it is relatively inexpensive to brand them with printed graphics. They’re wonderful for short-term promotions and can be saved for repeat sales or seasons. You may consider something a little more elegant or sturdy for high-end stores or to display items that you sell year-round.

Protect product on counter tops

Acrylic display cases are attractive counter top additions. Displaying jewelry, rare baseball cards, watches, or anything you don’t want easily stolen or touched in a display case is a good solution. Acrylic boxes are also durable and inexpensive. You can decide which type of acrylic display cases you would like to use in your store based on the interior style of your store and the clientèle you are targeting.

Little details

Don’t forget about displaying gift cards by the register if your store offers them. This small step can do wonders to increase your sales and market your store to more customers. Brochures, business cards and promotional fliers should be displayed in a professional way, rather than stacked on the counter which creates a cluttered feel.

The bottom line

Keep everything nice and neat, well-lit, and visible to your customers. Capitalize on the opportunity to rack up last minute sales. Invest in high-quality, high-impact marketing materials and counter top displays. Follow this advice and let us know if you notice any changes to your bottom line.

There’s more to racking up sales than having a compelling product; you have to find a way to create orderly and attractive retail displays that draw shoppers to your shelves. Using plastic display sign holders, shelving, and cases is an important part of creating retail displays that produce results. Here are a few things plastic displays can offer:

1. Flexibility.

The right kind of retail display offers many ways to present your product to customers and the ability to change without a lot of trouble.

2. Efficiency.

Everyone in retail knows that space is at a premium. Since you don’t want to waste the space you’re paying for, it pays to use a retail window display, table top displays, and display racks efficiently.

3. Improved sales and lower costs.

A plastic in-store display can be used repeatedly for different types of promotions. You can devote more precious money and resources to other marketing efforts.

Now that you see the value in plastics, it’s time to start creating your display. Not sure where to start? At the beginning…

Make A Plan

What do you want to accomplish with your display? Do you want a clean look with smooth lines? Do you need functional storage space? Do want something easy to work with as the seasons change? Likewise, is it racks, cases, or shelving that will work best for each specific promotion? Look around at different plastic options and see what works best.

Browse Online For Materials

Many good companies sell plastic retail display racks, display cases, and shelves. Browse their websites for ideas - you may be able to purchase items on the website itself, too. A great way to save time.

Support Your Sign

To give your plastic display a boost, consider where you place it. Using high-quality shelving underneath your displays to make your sign stand out. Shelving options include steel, rivet, and wire. To help choose the right rack and shelving choices for your business, you’ll need to know the following: 1) width of area the racks or shelves will occupy; 2) width, depth, and height of products being stored; 3) weight of products being stored, along with the number of products to be stored for each rack or shelf; 4) depth of the shelf and front-to-back dimension; 5) total weight each shelf will need to carry, and 6) total height of shelving needed, keeping in mind the ceiling height, number of shelves desired, and spacing needed between shelves.

Finally, when choosing where to place your displays, pick a rack or shelf that is visible and well-positioned. Consider where your customers “hang out” as prime locations. You can also use plastic displays at point-of-purchase locations to encourage customers to take advantage of sales, promotions, and special offers - and watch your sales climb!