A Picture Is Worth A Thousand Words
Just as quality of food and service is important to a restaurant’s success, so is the restaurant’s representation of those foods and services. Ambiance and attitude may be elemental in the design of a restaurant, but at the end of the day, patrons are there to eat. A restaurant menu is the most obvious tool in exposing the customer to the culinary experience they want. Just as important as lighting and table settings, however, are the few pictures of menu items placed on restaurant tables and in the menu itself. These select photos give the diner an expectation that sets the tone for the entire meal.
Playing To Your Strengths
Have a great halibut? Make killer mac and cheese? Show it off! There is nothing greater for a restaurant than a new loyal customer. To get a new loyal customer, you have to give a great first impression. The best way to do that is to play to your restaurant’s strengths. Put pictures of your restaurant’s most well-known and well-loved menu items on display on menu covers and signs on tables. When a new or indecisive customer can’t decide between many appealing menu items, looking at a picture often helps the customer choose.
Be Consistent!
There is nothing more disconcerting than getting a meal that looks different from its picture. I have a spectacularly picky friend who once sent her chocolate chip pancakes back to an IHOP because they didn’t look like the pancakes on the sign (for the record, it’s the authors opinion that it’s pretty absurd to send chocolate chip pancakes back because “in the picture they have sprinkles”. And no, my friend isn’t an eight-year-old. This happened while we were in college). A lesson can be learned from my high maintenance friend: it can be upsetting to get a meal that looks different from the picture. However, the conflict surrounding her missing sprinkles is very easily avoided. As we all know, getting a meal that is EXACTLY what you wanted is wonderfully satisfying. A customer that sees what they want in a picture is the easiest customer to please. They won’t get their meal and be disappointed, because they knew what they were in for when they ordered it. The customer is pleased, and the restaurant doesn’t have to worry about meals being sent back because it’s not what the customer expected.
Creating Customers for Life
Customers may or may not choose their meal based on your menu pictures or restaurant signs. They will take the pictures of your food into consideration, whether it’s conscious or not. Be smart! Take pictures that make your food look delicious. There are companies who specialize in photographing only food. It’s their job to make your food look supernaturally good! Take advantage of their expertise. Your patrons may not order the food in the picture, but they will appreciate seeing that what you offer is high quality. Even having a small number of photos placed on tables and in menus can do wonders for a restaurant. Displayed prominently and tastefully, mouth-watering photos of your restaurant’s offerings can enhance the dining experience, and when you create a positive dining experience, as long as your customers’ orders looks like they do in the photos, they will enjoy coming back for more.
Tags: plastic brochure holders, plastic menu holders, Plastic Products, plastic products manufacturing, restaurant menu holders
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