An Inventive Use of Wall Mount Business Card Holders
Hey, folks. I’m still not done with my doctor’s office rant. While I was waiting around, thumbing through the terrible magazines and trying to avoid making eye contact with the people who were also waiting, I noticed something very strange about the doctor’s office.
All over the walls – every single wall, in fact – were hundreds of business cards like so many little pieces of advertising wallpaper. I was puzzled, to say the least, and had never seen anything like it. But my interest was piqued and, being a marketing and ad buff, I had to investigate.
There had to be over two hundred cards in all, attached to the wall with the help of a wall mount business card holder, something I’d never actually seen before. Let me rephrase that – I have seen business card holders before, but never used to create a wall-mounted mosaic of adspace. And in a doctor’s office, no less, which makes it even more impressive.
After talking to the doctor about it, I came away extremely impressed at his business acumen and sense of civic duty. The man supports local businesses by agreeing to display all of his patients’ business cards on the walls using the wall mount business card holders at absolutely no cost. He charges nothing for this service, and judging from the steady flow of happy, satisfied patients in the office, I somehow imagine his own business doesn’t suffer at all for this gesture. On the contrary: it’s apparent that this gesture has proved to be mutually beneficial for all parties involved.
Seeing the way that doctor used the wall mount business card holders made me hopeful, but it also made me a bit sad. As much as witnessing his example of civic goodwill that really paid off puts a smile on my face, its rarity – the fact that I so seldom happen across a positive example of good business practice – can be disheartening.
Tags: brochure holders, business card holders, card holders, Plastic Products, plastic products manufacturing
.jpg){kind=small}
.jpg){kind=small}