Industry Secret: Acrylic Pen Holder!
Okay, this one might sound a little screwy. You’ve agreed to bear with us as we extol the many and multifaceted virtues of implementing Plastic Products in your medical office. You now understand that marketing your health services as if it were a cutthroat business – which, really, it is – reaps untold benefits for your bottom line and allows you to help even more people with their health issues. If you’re still reading this, you’re probably a convert to our way of thinking. You’re probably starting to think about your private practice as a business, first and foremost, and how doing so will improve your customer service and customer satisfaction levels. And above all, it will make you a better public servant.
Assuming all that, your office is most likely heavily inundated with a constant flood of patients. People have come in sick and walked out satisfied – and they’ll be back. When they do come back, you need to be prepared to handle it. So many small businesses lose their way when they taste success; it’s not that they get complacent or lazy, it’s that they’re unprepared for the logistics of serving a large clientele. Don’t fall in that trap. It’s difficult to extricate yourself from it.
Again, a warning – this is going to sound petty and inconsequential. But please listen.
Outfit your waiting room with plenty of pens. Yes, pens. Ballpoint, felt tip, whatever. Just have enough pens on hand to account for the crowds and their sneaky tendencies to pilfer. People do take pens. You’ve probably done it yourself. It’s the American way – like taking lighters. So have tons of pens on hand, as well as an acrylic pen holder to hold them all. Remember, your office is the paragon of professionalism, with its sign holders and wall mounted business card holders and snappy design choices, so you need to present your pens in a similar manner. The acrylic pen holder – for either 8 or 64 pens – is the way to go.
Tags: acrylic pen holder, doctor's office, pens, Plastic Products, waiting room
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