Make Your Point of Purchase POP

Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

Tags: acrylic brochure holders, Acrylic Displays, acrylic frames, acrylic POP display, acrylic sign holders, brochure holders, impulse purchases, plastic brochure holders, plastic displays, plastic pop displays, Plastic Products, plastic products manufacturing, point of purchase, point of purchase display, POP display

This entry was posted on Wednesday, June 11th, 2008 at 9:22 am and is filed under Daily Plastic Products News and Info. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.