Sell Your Services With a Bowed Sign Holder
Private practices – doctors, dentists, chiropractors alike – offer a valuable service to the community. Some would probably even consider their services a humanistic, charitable thing intended as a right for every living person. And most health service employees work in the industry in order to help people. Sure, making a decent living helps out, too, but most doctors are idealistic people who got into the industry because they wanted to stamp out disease, or help deliver healthy babies, or cure cancer. The fact remains, though, that saving lives takes money. And saving lives is a business. Our world thrives on innovation, and innovation feeds off of profit. It may not be the most idealistic way to look at life, but it’s certainly pragmatic and realistic.
Doctors’ offices should probably pay close heed to this idea. You might fancy yourselves champions of healthy living unconcerned with profit or money, but following the marketing designs of more traditional businesses will do wonders for promoting your services. Their advertising methodology is proven to work regardless of the quality of the goods or services being advertised; you’re offering people services that will improve the quality of their lives, so implementing some basic advertising principles will work wonders for your “business.”
You’ve already heard me talk about using acrylic sign holders to draw the patients’ eyes to medical posters or informational material. Why not use sign holders to advertise your services? Attack the problem of getting patients to try out an innovative new procedure as if it were a new variety of soda or a new movie about to come out: use an eye-popping bowed sign holder! Instead of using your basic flat acrylic plastic sheen, the bowed sign holder is curved so as to attract the customers’ eyes and draw their attention to your product. I say product, because you are advertising a product here, albeit one that could save someone’s life. The hardest part is getting over the hump and starting to think of yourself as a businessman hawking an honorable service. Treat your health services as a product, a commodity almost (or at least advertise like they are), and you’ll get more customers – and that means more people whose lives you’re potentially improving.
Tags: advertising, bowed sign holder, doctor's office, draw eyes, Plastic Products, sign holder
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