Sign Bases, a Key Element
We’ve been talking for awhile now about the importance of getting informational material out into the examination and waiting rooms of your offices. I think I’ve done a pretty thorough job of urging you doctors to take an active role in making sure your patients are well informed, engaged, and never bored. And, for the most part, I bet you doctors reading this blog will most likely take my advice to heart and start focusing on the little details that make a doctor’s visit a good one, or a bad one.
First, put up informational signs in the waiting room. Waiting room visits are taking longer and longer nowadays, and people will eventually get sick of all the old outdated magazines for which doctors’ offices are famous. If you fill the customer’s periphery with great medial informational posters and signs, you’ll have an engaged, informed customer clientele. Put up some cool pictures of the human body or something, too – the kids love that stuff.
Use much the same method in the examination rooms, too. Imagine this: you’ve been sitting in a noisy waiting room with screaming children for half an hour, only to be ushered into a plain examination room with the assurance that “the doctor will be right with you.” But be honest, docs – you’re never “right with us.” Have a heart and apply the waiting room poster concepts to the exam room.
Whichever you choose, be sure to use acrylic sign holders to protect your posters and give them a professional appearance. You can opt for wall-mounted holders – most do – but another option is to use sign bases. The sign base simply allows a poster or sign to stand up at a slight angle (perfect for viewing) on a table or desk. You don’t want the walls to be absolutely choked by covers, so use sign bases to give your poster arrangements some three-dimensionality.
Tags: acrylic sign holders, doctor's office, exam room, Plastic Products, posters, sign bases, sign holders, waiting room
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