The Solution, By Way of Plastic Products
Building A Better Brochure
It’s certainly a good thing that the copy store is open 24 hours, because it may be a while before you can make your escape. Who knew there was so much involved in producing an enticing brochure? It sounds simple enough. Get paper. Throw on some relevant pictures. Write about the pictures. Sprinkle in some clip art. Fold it up. Done and done - or so you thought.
Enter the copy store. Under the white neon lights, your thousands of options are illuminated. You just stopped in to run off 200 copies of your little creation. Now, however, you find yourself confronted with opportunity to produce not just a brochure, but a real work of art . Precision folding-machines are capable of creasing your creation in a half-fold, tri-fold, or z-fold configuration. A consultant is available to provide support for layout and design services. There is an explosion of paper choices: colors, weights, finishes, and sizes. Maybe it’s time to rethink the original, wimpy version of that brochure.
Wow.
So you make some changes. With the decisive skill of a Starbucks regular, you order up your new, improved publication: 100% cotton paper. In Navajo white. Printed via four-color press. And make that 400 copies, not 2. This has become more than a Tuesday afternoon project - your brochure is a masterpiece. A high-quality, high-gloss, z-folded masterpiece. It costs more than you first planned, but as you well know, it takes money to make money. Your brochures will be placed in other people’s businesses. It’s important to attract attention to your publication. With the brochures on various side tables and counters of local businesses, it’s imperative they look great. After all, you need to grab the public’s attention away from whatever drew them to the business, and to your dazzling brochure. Grabbing that attention shouldn’t be hard, though, with such a superb specimen. Let’s be honest - this is Brochure Hall of Fame material. You might even get a raise out of it. Seriously. It’s that good.
Delivering the Masterpiece
You’re ready to go. You stride confidently, carrying 50 brochures to your first drop-off. Find the designated location…oh, it’s at the back of the shop. Not to worry, your brochure can’t be overlooked, even all the way back here. Sliding the stack from its protective paper sleeve, you finally deliver your product to its destination. Wow. It looks like…well…a pile of brochures. The problem is obviously the other messy piles of highlighter-yellow, tri-folded flyers that are strewn around. They make the whole brochure area look like a publication landfill! This is unacceptable. This brochure riff-raff is detracting from the professionalism of your product. You need some way to elevate yourself. Er, your brochure.
The Solution
What you need is to feature the brochure. You’ve gone to the trouble of creating an outstanding product. Try using an organizational product tailored directly to your needs. Specialized plastic products designed to exhibit your promotional materials are an excellent way to give your brochure (or even sign!) that final touch. Rise above the unprofessional atmosphere of a messy, brochure-laden table. A showcase in clean, transparent plastic will organize and elevate your presentation. You went to the trouble of creating a superior (genius?) product. Doesn’t it make sense to present it in a superior (genius?) way?
Tags: plastic brochure, plastic brochures, Plastic Products, specialized plastic products
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