A doctor’s greatest ally, believe it or not, is the well-informed patient. One might think differently. In fact, in popular media these roles always seem to be antagonistic and opposing. The aging doctor feeling insecure when the patient anticipates his diagnosis; a know-it-all patient trusting the Internet over the M.D. and winding up dead because he believed some crack-pot homeopathic cure; both harboring feelings of superiority, and nothing gets done. We’ve all seen these depictions in sitcoms or episodes of ER, but is this reality? Are doctors really so insecure that a patient armed with some clinical study abstracts and pre-conceived notions sends them on the defensive? Are some patients really so arrogant as to disregard a trained doctor’s medical advice? I suppose if every examination room wall could talk, at least several would report back in the affirmative for both questions. The vast majority of doctors actually welcomes well-informed patients – they make their jobs easier and increase the chance that the patient will actually understand the doctor’s terminology.

The result is a streamlined flow of information between doctor and patient. It’s almost as if they have become peers and the two can speak frankly and effortlessly, like two doctors discussing a medical case. That’s exaggeration, of course, but it’s true that treatment moves more smoothly when the doctor doesn’t have to stop to explain every single little detail to the clueless patient.

Young and middle-aged patients tend to be the best-informed. They’re the ones for whom the Internet has become a research staple. Interested in dining out tonight? Hop online for thousands of restaurant reviews. Worried about that rash? You can probably find a decent approximation of a diagnosis online. It’s your elderly patients – the most numerous of all – that are largely computer illiterate and, therefore, mostly ignorant of medical issues (unless they’re talking about their own previous health issues – we all know how Grandpa lives to discuss his arthritis to anyone who’ll listen). They do seem to have a healthy curiosity and willingness to learn, so you just have to present information in their terms.

Aside from perhaps including “Internet for Dummies” with your waiting room fare, your best bet is to set up an assortment of acrylic brochure holders containing informational brochures. When designing brochures, skew simplistic; you have to assume these people are walking in with little to no existing medical knowledge. Give general overviews supported by details. Provide the basic necessary information and the patients will respond with intelligent follow-up questions in the exam room.

Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

As cliché as it sounds, first impressions make lasting impressions. In any new encounter, you are evaluated, and it often takes under three seconds for an initial judgment to be made. Moreover, the impact of this first impression is often irreversible, and, in business environments, the appraisal process can have even greater impact. That is why it is essential for businesses wishing to attract new clients or customers to do everything in their power to ensure a good first impression.

Brochure Holders Help Create Effective Promotional Displays

The task of making a good first impression may seem daunting at first, but it is quite doable, and it starts at the simplest of levels: effectively displaying your promotional materials. When potential customers walk into your business or office, the three-second evaluation process will have already begun. A business that has its brochures and fliers strewn about the office, lying on desks, or hidden away in drawers, has failed to capitalize on an easy way to impress new customers. Their promotional materials are rendered useless because they are not available for viewing. Moreover, a disorganized office does not reflect well on your business – and may defeat the purpose of a promotional display in the first place!

On the other hand, a business that has its information and brochures elegantly displayed in counter-top and/or wall-mounted brochure holders has anticipated the need for organized and available promotional materials. This business is ready to impress new customers right off the bat! High quality brochure holders are an eye-catching type of display for any office or business. Even from fifty feet away, they enables you to attract clients’ attention, creating the opportunity for them to seek out more information about your business and the products and/or services you offer.

Making a Lasting Impression

In order to ensure a lasting impression on clients and customers, it is important that your promotional materials are easily accessible to new clients. The worst thing that could happen is that a potential client comes into your office, you successfully impress them, but they mistakenly leave without taking any of your company’s promotional materials, simply because the display was not in their direct line of vision. Despite the positive evaluation of your services, you may have lost a potential client because you failed to display your promotional materials effectively! In order to guarantee new customers do not leave without your brochures, implement strategic brochure holder placement. This means making sure materials are available in prime locations: near the exits, on desktops, and in the reception area.

Businesses should not underestimate the impact a first impression has on a potentially new client or customer. By taking steps to ensure you are presenting your business in the best possible light, this is a goal easily attained. Using your promotional materials in a way that supports a client’s experience in your office or place of business, and enhances his or her evaluation of your company is the first step in making a good first impression. The best way to do this is through elegantly designed, organized, and well-placed brochure holders that attract clients’ attention and make promotional materials easily accessible – and something they won’t want to leave without!