Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

No matter what your business, appearance is important. Cluttered, disorganized display units have a repelling effect on the customer, while an uncluttered, neatly arranged counter display is a visual treat. A neatly arranged unit enhances the impact a product has on the customer.

When a visitor arrives in a shop or a store, the counter display units make an important statement. This first impression can be good or bad and may be influenced by the state and style of the counter display along with the arrangement of the displayed items. It speaks volumes about your creativity, efficiency, and the attention you give to these necessary details. Carefully consider the options available in the market before deciding on one.

Cater to your clientèle

When selecting your store displays, keep in mind the type of messages you are sending to your customers. You can use cardboard easel displays in a convenience store, discount store, or fashion aimed at younger demographics. These types of counter-top displays can be great in the right setting and it is relatively inexpensive to brand them with printed graphics. They’re wonderful for short-term promotions and can be saved for repeat sales or seasons. You may consider something a little more elegant or sturdy for high-end stores or to display items that you sell year-round.

Protect product on counter tops

Acrylic display cases are attractive counter top additions. Displaying jewelry, rare baseball cards, watches, or anything you don’t want easily stolen or touched in a display case is a good solution. Acrylic boxes are also durable and inexpensive. You can decide which type of acrylic display cases you would like to use in your store based on the interior style of your store and the clientèle you are targeting.

Little details

Don’t forget about displaying gift cards by the register if your store offers them. This small step can do wonders to increase your sales and market your store to more customers. Brochures, business cards and promotional fliers should be displayed in a professional way, rather than stacked on the counter which creates a cluttered feel.

The bottom line

Keep everything nice and neat, well-lit, and visible to your customers. Capitalize on the opportunity to rack up last minute sales. Invest in high-quality, high-impact marketing materials and counter top displays. Follow this advice and let us know if you notice any changes to your bottom line.