Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

Well, the short answer is that they’re all made with the polymer of methyl acrylate AKA acrylic. I’m sure you’ve benefited from that sweet little polymer. I, for one, have acrylic frames throughout my house. I wear contact lenses. I even owned an aquarium (yep, they’re acrylic too!).

Acrylic has widespread applications that benefit any consumer. With it’s flexibility, durability, light weight, and low cost, acrylic glass and materials are perfect for high volume manufacturing. But did you know that acrylic can be fun? Well, okay, maybe fun is a stretch, but acrylic materials are used in more ways than the average person is aware. It’s everywhere - in everything from fabrics to medical implants, electric guitars to museum installations. It’s versatility and adaptability make acrylic the ultimate synthetic substitute.

We probably don’t think much about it. Polymers tend to be low on most peoples’ lists of daily concerns. The more I think about it, though, the more I realize that in many situations, my comfort depends on acrylic goods. To that end, let’s give methyl acrylate a second look. Here are three titillating real-life applications of The Polymer of Methyl Acrylate:

It keeps my nails looking good longer than anything natural would

As every prom-bound high school girl can tell you, if you want to look good, don’t neglect those nails. A good set of acrylics can last up to a month, and depending on the quality, can be relatively inexpensive. You don’t have to worry about nails coming off, either - it takes a long soak in acetone to loosen those bad boys up. Recently, acrylic nails have evolved into a fashion accessory. Nails with acrylic sculpture on them are available (for a price). Offering everything from flowers to astrological signs, these nails add personal flair that is durable and cost effective (not to mention snazzy).

It protects me from the on-ice action at hockey games.

You know you’ve got good seats at a hockey game if you are terrified. The closer you are to the action, the more you are aware of the fact that all that’s between you and a number of large, aggressive men is the sideboard. Rest assured, though, that no out of control body check will break the “glass” and put you at the bottom of a Canadian dog-pile. Because it’s not glass! It’s acrylic plexi-glass. The shatter-resistant nature of the material keeps the game on the ice, and out of your lap.

It protects me at the off-ice riots after the hockey games, for that matter (in the form of police riot gear, not my fake nails. Well, the nails as protection aren’t a bad idea actually).

That’s right - the police are using the same material for anti-riot gear that the hockey stadium uses to enclose the game. Everything from the shields to the protective visors on riot squad members are made from acrylic materials. The strength and low weight of acrylic materials allow the peacekeepers flexibility, while simultaneously keeping them from being weighed down. The result is a highly capable anti-riot squad, and a safe you.

Okay, it’s honesty time: At the hockey games that I go to, my seats are usually way in the back. If there is anything CLOSE to a riot I run away and hide in my car. But guess what? That fictitious hockey game and ensuing riot benefited from my favorite polymer. Just like I benefit from it when I am home alone dancing to “Don’t Stop Believin’” and I knock a picture off the mantle and IT DOESN’T BREAK. Thank goodness for Acrylic frames.