Last week, I spoke to you about the importance of using sign bases in your doctor’s office to profligate good, helpful information to your patients in the form of posters and signs. And the bases remain crucial – they allow the signs and posters to stand up and be seen by any of your patients, and they give you more freedom to place posters as you see fit (no more plastering the walls with poster after poster) around the room. The thing is, simply getting a sign base isn’t quite enough. You’re also gonna need acrylic sign holders to finish the job.

Acrylic sign holders are sturdy protective sheathes that maintain the rigidity of a good poster while protecting its corners and lending an eye-catching, attractive sheen. They give your operation the air of credibility – not that you’re lacking in that area, but if your office is full of naked posters with frayed edges and dull matte finishes, you will appear less than totally professional. And in an industry where people are staking their health on your professionalism, allaying any fears they might have is important.

Don’t stick your posters and signs up on the walls with old thumb tacks. Don’t prop your signs and posters up by leaning them against books or walls. That’s just – pardon the pun – tacky. Instead, use acrylic sign holders for your posters on the wall, and use acrylic sign holders with sign bases for your tabletop signs.

Doing so won’t just keep your patients informed, happy, and patient; using acrylic sign holders to highlight your informational material will maintain the professional appearance your patients have come to expect and deserve.

We’ve been talking for awhile now about the importance of getting informational material out into the examination and waiting rooms of your offices. I think I’ve done a pretty thorough job of urging you doctors to take an active role in making sure your patients are well informed, engaged, and never bored. And, for the most part, I bet you doctors reading this blog will most likely take my advice to heart and start focusing on the little details that make a doctor’s visit a good one, or a bad one.

First, put up informational signs in the waiting room. Waiting room visits are taking longer and longer nowadays, and people will eventually get sick of all the old outdated magazines for which doctors’ offices are famous. If you fill the customer’s periphery with great medial informational posters and signs, you’ll have an engaged, informed customer clientele. Put up some cool pictures of the human body or something, too – the kids love that stuff.

Use much the same method in the examination rooms, too. Imagine this: you’ve been sitting in a noisy waiting room with screaming children for half an hour, only to be ushered into a plain examination room with the assurance that “the doctor will be right with you.” But be honest, docs – you’re never “right with us.” Have a heart and apply the waiting room poster concepts to the exam room.

Whichever you choose, be sure to use acrylic sign holders to protect your posters and give them a professional appearance. You can opt for wall-mounted holders – most do – but another option is to use sign bases. The sign base simply allows a poster or sign to stand up at a slight angle (perfect for viewing) on a table or desk. You don’t want the walls to be absolutely choked by covers, so use sign bases to give your poster arrangements some three-dimensionality.

Today we want to touch on some tips to embellish or decorate the inside of your retail store or place of business using interchangeable plastic signs.  We’ll touch on a couple of recommendations to make the inside of your building more organized, sleek, and naturally pleasing – in hope that your patrons might feel a tad more comfortable.

We’ve all been in small shops where the isles are entirely too small, stocked in a rather illogical manner, and lit with spotty yellow lights. More often than not, we do not purchase items from that store, nor do we tell our friends to go there. If your store sounds anything like the one described above, take into consideration some of the following pieces of advice: When someone walks into a store, they want to know exactly where the items they are looking for are located, and, once they get there, they want them to be easily accessible and organized in a fashion that does not, in any way shape or form, imply that the item is faulty.

One of the most efficient ways from keeping your customers from getting lost is the logical use of decorated plastic signs. Obviously the intensity and depth of your collection of signs is going to vary depending on the size of your store and product base. Regardless of those attributes, every sign should easy to read, easy to understand, and aesthetically pleasing. For example, at the front of every isle, a large sign should logically advertise the categories of the contents of the isle. Another great idea would be to make clear the topical categories of the adjacent isles, using arrows on the right and left margins of the sign.

Make Your Items Easily Accessible
The worst thing you can do as a retailer is put items either very low or very high. Some overarching tips are applicable according to the size of the item you’re trying to sell. If you have a large collection of very small but distinguishable items, do not put them below the average human’s waistline, or above the average neckline. Nothing is worse than having to get down on your knees and then have to try and find your item amongst one hundred.  When it comes to big items, keep them below the waistline, as it’s an unnecessary hazard to put them any higher.

Organize Your Items Fashionably
For some reason, humans love shapes to be nothing but perfection. If you are displaying a collection of small boxes, it is vital that those boxes are stacked directly straight on top of each other. Moreover, if you have items hanging, always keep them straight and equally distanced. Another great tip is one I wish many people would implement, and has to do with those huge displays that are completely comprised of the item they are selling. Please, we know you have a lot of that item, but customers love to think that they are one of the few  getting an item, not one of four thousand. So only leave a couple of each item out - it’ll take a couple nof minutes to restock, but your conversion rates will probably more than make up for the extra work.

Our final tip is for those who are adventurous with their advertising, and understand that complacency in a changing economy is far from productive. You know those signs you use to direct your customers around your store? Stop buying completely new ones when you want to change the theme of the store. Simply invest in double-sided clear plastic signs instead. When you want to try a new design layout, print your new design on high quality paper and slide it in. You can save yourself time and money in the short term, and once you find a design that works for you, go ahead and order the professional plastic engraved version.

As always, good luck and we hope this has been an informative entry. Til’ next time!

Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

Looking for sign holders for your business? Go acrylic! Why? Clear acrylic sign holders are easy to keep up to date, easy to install and maintain, and perfect for a business that is looking stand out from the crowd. They come in a variety of sizes to meet all of your business sign needs. If the acrylic holders get dusty, dirty, or scratched, they’re easy to wipe down. There are even reparative products that will fix minor dings and scratches to your sign holders! Acrylic is durable and versatile - definitely worth it.

Acrylic sign holders are an affordable and easy way to transform your office into a sleek, attractive workplace by getting rid of clutter. There are many kinds of acrylic sign holders: window sign holders that stick to glass, business card holders for your desk, and acrylic sign holders for counter tops. Any or all of these products will go a long way in making your office look great.

• Window sign holders can be any size from large poster-sized to small letter-sized. They usually have suction cups on them, which makes it easy to apply and remove them from your work place windows. No matter how little time you have to squeeze in updating your office, you’ll always have time due to the ease of removal of window sign holders. Poster-sized sign holders are good to put in large windows to advertise slogans or special features. Smaller-sign holders can be used to post your office hours. If you are looking to post your marketing materials at other businesses, a sign on the outer window is a subtle way to attract attention without taking away from the business at which you’ve chosen to display your sign.

• Clear acrylic business card holders are simple and stylish. They keep your business cards neat, organized, and available when you need them. An acrylic business card holder is simple enough to look good, but it wont distract from the business card itself. Use them on your desk or a public counter to make sure that your cards are available for whoever needs one.

• Wall poster holders are perfect for transforming empty indoor wall space. Consider uses that go beyond displaying business materials. Use them for hanging art around the office! The quality of acrylic is perfect for showing off any art piece, and the durability of the acrylic material means that you wont have to worry about glass upkeep (as you might with a glass frame).

• Acrylic sign holders usually come in a standard 8.5 by 11 size and can stand alone on any flat surface. They are perfect to keep around your office to highlight policies or reminders. Slanted sign holders add a little twist to the standard display. Use them at trade shows or conventions to give your display a kick! Multi-sided holders are perfect for restaurants - use each side to show off your special menu items or lunch deals.

Acrylic is the way to go if you are looking to streamline your office. It’s affordable, modern, and easily maintained. Acrylic sign holders can quickly transform your office into an office that is inviting, organized, attractive, and, most importantly, highly functional. All of this is possible with acrylic.