Can you honestly say you’ve never made a last minute purchasing decision? I doubt it. But you’re in good company: research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse.

So how can you capitalize on this last-minute purchasing trend? It’s called Point of Purchase (POP) advertising and it’s highly effective in persuading potential customers to buy your product now. With an attractive and well-placed acrylic POP display, you can nudge your customers into that 53% who make impulse purchases.

Here are some tips to make your business POP display friendly:

Know Your Business

In theory, you know your business. Do your customers? Choose a display that’s going to show your customers what you’re offering in a clear and easy manner. Make your sign dynamic, and the product accessible.

Keep It Simple

Sure, you’d like something elaborate that really speaks to people. But you have to remember, a POP display is about impulse. Your display will have to be simple enough for clients to notice without being too garish or complex. A clear, enticing sign in an acrylic holder will deliver the right information directly to your customer.

Field Trip

Visit other businesses to see what works and what doesn’t. You’re a customer too! See what you like and what you don’t like, and remember that when you are setting up your own POP display.

Get More For Your Money

You want to make your advertising dollar go as far as it can. Use a permanent display system for you POP advertising to stretch your resources. Acrylic POP displays will protect your advertisements and create an alluring backdrop for your product. A highly durable POP display makes you look credible, and your product worthwhile.

No matter what type of display you choose, remember not to skimp on creating the advertisement to place inside it. Do so and your customers will notice. Go for quality and they will notice, too.

Select the right POP display and you have a good chance of creating some excitement around your advertising, and, ultimately, increasing your profits Make a hasty, uninformed decision about your POP display and your customer’s excitement will fizzle. Do your research - and get creative!

In-store advertising, such as point-of-purchase displays (also known as “POP” displays), directly influences 53-60% of consumer purchases, according to the Point-of-Purchase Advertising Institute. That’s more than half of all your sales. With numbers like these, it’s a good idea for retailers and restaurateurs to ad POP displays to the advertising mix. Types and styles of point-of-purchase displays vary, so it’s important to tailor your display to whatever it is you’re advertising. A lighted menu board may work for one scenario whereas ceiling danglers may work in another.

Benefits of POP Displays

No matter what type you choose, however, when executed well, POP displays can help:
1. Customers make informed buying decisions
2. Encourage impulse buys
3. Increase sales
4. Brand your company across multiple locations

Making POP Displays Work for You

Once you have familiarized yourself with the different types of POP displays and their respective benefits, you can begin to think about how to make your display work in your place of business. For example, if your business is a restaurant, menu boards, table tents, counter-displays, and floor stands can encourage customers to try new items, order add-ons, or ask for specials. You can also use POP displays to promote special products for sale inside your restaurant or advertise upcoming community events. Anything you can think of to boost traffic in and brand your restaurant can be promoted with a point of purchase display.
On the other hand, if your business is a retail store, shelf signage is invaluable to pointing customers in the right direction. When looking at a shelf filled with different products, customers are likely to pick up one that’s highlighted with a sign or tag. Whether you want to promote a product on sale, a new or improved version, or advertise a special benefit, shelf signage draws attention where you want it most.

Knowing What You Want

Some POP suppliers offer a wide range of displays; others specialize in one type. Finding the right supplier depends largely on the type of POP display you want to create. You can find anything from small sign holders to large signs but it helps considerably if you have an idea of what you want before you make a purchase! Search display suppliers online and look at their stock for possible ideas.

Getting Creative

Consider hanging signs from the ceiling or applying them directly to the floor of your business. Anywhere you can catch the customer’s attention is a perfect place for a point-of-purchase display, and a point-of-purchase display is the perfect way to grab the customer’s attention – and make sure they grab your product. Finally, if you execute your POP promotions well, you should see an increase in sales and traffic, and a positive difference in your bottom line.

Getting Started

Think you’re ready to start using POP displays in your business? Consider these tips when executing:

• Ask neighboring restaurants to add a table tent to each table offering customers a cross-promotion at your business.
• Use a local quick-print shop to print point-of-purchase signage and you can add new promotions to your store frequently without breaking the bank.
• Before you start designing promotions, walk through stores you feel comfortable in and check out their signage and point-of-purchase displays.
• If you have more than one store, or more than one POP display in a store, make sure they have the same look and feel in order to create a unified brand.

Good luck.

Imagine you have just finished your shopping and are standing in line at the checkout counter. Without being able to stop yourself, your attention is drawn to an eye-catching display offering a new product at a great price. You thought you had found all the items you intended to buy, but the fascinating product being advertised next to the register has piqued your interest. How could you pass up an opportunity like this? You must buy this product. It is simply too enticing not to and is available within arm’s reach! There is no need to lose your place in line and search for the product in the far reaches of the store. The product and related promotional materials are right there in front of you, displayed in an attractive manner that makes it so irresistibly appealing there is no turning back. The next thing you know you are contentedly paying for your goods, fully satisfied with the decision to make a last minute purchase.

Now it’s time to change perspectives and look at this situation from the point of view of the seller. You have just succeeded in securing a profitable sale by utilizing a point of purchase display for your product. How exactly does this phenomenon happen? How can a simple point of purchase display convert into increased sales for your business?

Attract Attention

There is no better way to entice people to buy your product or use your service than with an impressive, attention-grabbing display. A primary goal of any successful business is to outshine one’s competitors. What better way to achieve this than by using an elegantly designed display that brings your promotional literature to life! Often times, checkout counters can appear cluttered and disorderly – but you can use this to your advantage. A well-designed display will standout among the jumbled mess and make your product appear even more enticing. More importantly, however, if you succeed at capturing your customers’ interest, your chances of acquiring a sale are even higher.

Enhance Product Recognition

You may have the best product out there, but if nobody knows about it, the likelihood of your product being purchased is low. Placing an attractive point of purchase display next to the merchandise it is promoting is an optimal solution. If you are trying to get a new and innovative product out there, a point of purchase display will help you build and market your brand. It will also make your brand more memorable than your competition’s because yours is the last thing customers see before making their final purchase and leaving the store. Displaying point of purchase materials will help customers remember you and the products you sell.

Boost Product Sales

Want to be let in on a little known reality about buying behavior? Over 70% of decisions regarding what to buy are made at the point of purchase. With this in mind, if you hope to increase product sales, it is imperative you capitalize on the tendency for people to engage in last minute impulse buying. The most effective method of doing so is by using point of purchase displays that target the consumer when they are making the decision to buy.

This innovative means of promoting your product, combined with strategic placement of the display at the checkout area or other location where customers make purchases, will increase your number of sales opportunities, and ultimately, increase the profitability of your business.

Eating out in a restaurant is always a special treat. And sometimes, when we’re feeling particularly indulgent, we want a taste of something sweet after we finish our meal. The problem is, the menus are long gone, and we have no idea what’s available. On top of that, our server is a little lackadaisical and doesn’t tell us the dessert specials, so we end up leaving the restaurant and stopping at DQ on the way home.

This is a very real scenario that happens all the time. And, if you’re a restaurateur, you’re losing out on business. Obviously, you can’t leave the menus on the table for the whole meal as they’re usually too big and bulky. And, you can’t depend on your staff to mention the desserts because humans are fallible. A good solution is to invest in some point of purchase marketing.

Ready to Order

Point of Purchase (P.O.P.) marketing is exactly what it sounds like. It’s marketing to a consumer right when they’re about to purchase their other items. Often, it entices them to buy things they didn’t know they wanted in the first place. A good use of P.O.P displays in a restaurant is to invest in some acrylic sign holders that list the current specials.

Having an acrylic sign holder on each table is a cheap, effective way of boosting sales and subtly marketing to your consumers. If people are wavering on the idea of dessert, a tempting picture already displayed in a sign holder on their table will probably push them into making the purchase. In addition, it also plays on the fact that people are very visual. Sometimes your consumers might not even know they want dessert, but if the acrylic sign holder is already there with a delectable image, then they might start considering ordering something when before it wasn’t even on their radar. The ability to up sell to your patrons with the sign holder will definitely have a positive effect on your bottom line.

Acrylic Sign Holder

One other benefit to utilizing an acrylic sign holder in your point of purchase efforts is the fact that it’s easily changeable. If you have any seasonal desserts or some type of monthly special, it’s simple to switch out the insert and you basically have a brand new advertisement.

Acrylic sign holders can help increase your restaurant’s business by upselling to your patrons in a cheap and effective manner. And, ultimately, it is your customers that will end up being satisfied!